Everyone Should Have a Blog

Charlotte's Web Designs specializes in affordable local business web design, logos, business cards, brochures. flyers, and other marketing materials.

Blogs are more than just online diaries. They are an important marketing tool that you should be using to drive more traffic to your website.

Why Blogs Work

  • Blogs establish authority

  • They draw viewers to your site

  • Search engine optimation (SEO) ranks higher in Google searches by adding a new indexed page with every blog

  • Establishes a library of content 

  • Relates to social media 

  • 78% of consumers believe companies that post are interested in good communication with their customers

  • Great way to lead in to more extensive content like webinars or videos

  • Every reader matters and be a potential client/customer or can refer one

Using Blogs Effectively

  • Regular blogging keeps potential clients interested in learning more

  • Most effective blogs are on the same website as business

  • Share blogs on as many social networks as possible including LinkedIn,Twitter, Facebook, and Pinterest

  • Add call-to-action to get lead information on every post using a hook such as access to free fact sheets or webinars

  • Write blogs that drive long-term results - a good blog will be shared and read for years

  • Outsourcing is common

Need some help getting started with your blog? Contact Charlotte’s Web Designs.

Beth Okun