Blogs & Resources

WordPress powers over a third of all websites worldwide, but design costs are understandably high due to the complexity and never-ending add-on options. How does Squarespace compare?

There are over 3.5 billion online searches performed every day! What is the best way to capture some of that action? A landing page! A landing page is different than a website. It is a standalone page that highlights a specific service, product, or idea. A landing page can be on its own or as separate pages within a website. Not only can landing pages be part of a website, but because of their power, every website should have them for enhanced SEO (allowing search engines to target them with minimal distractions).

Are you now seeing several websites that you visit are not secure? Why are Google searches ranking sites with HTTPS over those with only HTTP? Most importantly, are you losing clients, customers or visitors to your site because it is not secure?

Stop trying to market your company. By trying to sell your product or service, you may be driving potential customers away. So what is the alternative? Be engaging. Spark interest. Tell a story.

There is a better than average chance you are reading this on a mobile device. Whether in a Starbucks, commuting on mass transit, or in a waiting room, almost everyone is on their phone. If your site is not optimized for mobile by now, you are missing the boat.

No matter what your business, finding new customers is a necessity to keep your business growing. Your service or product may not be for everyone. So how do you reach those that may not be in your target market right now, but maybe in the future?

According to recent research, the average human now has an attention spans of 8 seconds which is even shorter than the attention span of a goldfish. Whether or not this is actually true, your website still needs to grab someone’s attention and hold it until you can get your message across.

Getting more website traffic is the main question asked by every type of business worldwide. With foot-traffic and traditional marketing techniques crippled for the unforeseeable future, online visibility is crucial. Here is our STEP-BY-STEP GUIDE to standing out from the crowd and actually drive traffic to your business.

SEO, SSL, RSS, URL…. What does it all mean? Like everything else, website design has its own vocabulary. The more you know, the more you’ll be able to see all the options and explain what you really need to your website designer.

A picture is worth a thousand words... Studies show that content with images gets over 90% more views than text alone. When was the last time you looked at a page of text and were intrigued to look again? The right picture can grab attention and draw someone in.

Blogs are more than just online diaries. They are an important marketing tool that drives more traffic to your website. A blog provides a platform to showcase industry expertise, share valuable insights, and engage with customers on a more personal level. Regularly updating a blog with relevant and keyword-rich content not only helps drive traffic to the business website but also improves search engine rankings, making it easier for potential customers to find the business online.

Videos are a great way to engage visitors and if done well, keep them on your site longer. With the combination of visuals, audio and motion they create a compelling and immersive experience for the audience that can be more effective than text or images alone. Videos can also improve search engine optimization (SEO) efforts, increase the time spent on a website, and boost conversion rates. But are there any downsides?

Email marketing is one of the most cost-effective ways to reach an audience that has already shown interest in your products or services. It can drive traffic, generate leads, and nurture customer relationships. Here are the top 10 ways to use email marketing effectively.

When it comes to web design, the age-old adage "you get what you pay for" often rings true. While it can be tempting to opt for the cheapest option available, especially for budget-conscious individuals or businesses (and who isn’t?), the quality of web design services is directly linked to the price you pay. Here are several reasons why it is important understand the reasons why some web designers charge more than others.

Once upon a time, in the ever-evolving landscape of digital marketing, trends emerged like constellations in the night sky, guiding businesses toward success. As we embark on the journey of 2024, it's time to unveil the latest stars shining in the digital marketing universe. So, fasten your seatbelts as we explore the best digital marketing trends for 2024.

If you have a business, I am sure you heard of SEO (Search Engine Optimization). Basically, SEO is what is needed to get your website near the top of internet searches for certain keywords or phrases. Yes, having strategic keywords embedded on your website helps, but what does it really take to get show up when someone is searching for your particular product or service? Find out how to use SEO to your best advantage so you can start showing up on searches.

Choosing the right web designer is important! You are trusting this person to create a digital storefront that accurately represents you and your business in the best light possible. So, what are the best questions to ask?

Squarespace add-ons and extensions offer a world of possibilities for enhancing the functionality and design of your website. From customized merchandise, seamless shipping and taxes, to advanced marketing options, Squarespace add-ons empower you to create a unique and immersive online experience for your visitors. Let’s take a look at some of the best ones.

A picture may be worth a thousand words, but wouldn’t it be even better if a Google Business picture could be worth a thousand clicks? Not all images are created equal, so here are ways to ensure you get the most engagement.

Content marketing is one of the best ways to connect with your audience, establish trust and credibility in your experience and abilities, and even educate, entertain, or inspire your readers. Simply put, content marketing can include blogs, videos, ebooks, social media posts. email newsletters, infographics, or anything else that attracts and engages your target audience. Here are the top 10 reasons why content marketing is crucial for businesses.

Yes, we just entered fall, but it is not too early to plan for your business’ holiday season. Planning on a Black Friday or Cyber Monday sale or maybe even an end-of-the-year sale? Start now and be prepared so your sales get noticed!

When creating a blog, choosing the right website builder can significantly impact your blog's visibility, user experience, customization options, and overall success. Let’s explore some of the best website platforms for blogs so you can make the right choice for your blogs.

Every business has its peaks and valleys, but now, it seems like more businesses are experiencing a slowdown. Is it time to panic? Absolutely not! Slowdowns may be the best time to reevaluate your current plan, re-energize, and perhaps get a little more creative. Here are some proactive measures to try.

Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, including blog posts, articles, videos, podcasts, infographics, and social media posts. Unlike traditional forms of advertising that interrupt consumers' attention, content marketing aims to provide genuine value and build long-lasting relationships with customers.

When it comes to building and managing a website, there are many platforms to choose from. Two of the most popular options are Squarespace® and WordPress®. While both platforms offer valuable features, Squarespace® stands out in several key areas. Here are the top ten reasons why Squarespace could be the better choice when designing your website.

When working with a web designer, you can expect a highly skilled professional dedicated to bringing your vision to life. A web designer will listen to your ideas and collaborate to create a visually appealing and user-friendly website that accurately represents your brand. But your web designer is not a magician. Read more to find out what you can realistically expect.

Merchandising is often associated with e-commerce websites as a strategic practice to boost sales and revenue. But what if you want to sell a few items with your logo? In the never-ending struggle to get your brand seen, selling branded merchandise can be one more tool in your brand-awareness arsenal. Besides, it’s really fun, and the costs are minimal.